I. Introduction

The purpose of this document is to provide a guide for assessing the overall academic effectiveness of the Bachelor of Marketing and Bachelor of Financial Management degree programs offered by the CITBS. This document addresses the needs of accreditors, administrators, external stakeholders, students, and faculty.

Administrators are accountable for program effectiveness and need to know whether the program is delivering promised learning outcomes. External stakeholders value the program’s effectiveness and also require and deserve empirical assurance of learning. Students need to know what they can reasonably expect to achieve from their significant investment of time and budget in these programs. The faculty is responsible for instructional effectiveness and for making continuous improvements to the program based on the analysis of collected assessment data.

II.  Learning Outcomes and Objectives of Marketing Program

Student Learning outcomes(Program Learning Outcomes)  articulate what graduates should be able to do and/or what overall traits they should possess at the conclusion of the Marketing program.

Upon graduation, Marketing program graduates will possess the following competencies as defined by the Learning Goals:

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To learn more:

Assessment Plan of CITBS (2018-2023) | Download

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